NOVEMBER 2002

NATO and the European Union enlarge while the Eurologos Group pursues its “glocalization”

Opening of Eurologos offices in Cyprus and Belgrade

The year 2002 will be remembered as that of enlargement. The European Union as well as NATO have just decided on their strategic enlargement towards the east.
The Eurologos Group, one of the world leaders in linguistic services based in Brussels has not waited for these big decisions to continue its enlargement. Its two latest franchises have just opened in October 2002 in Cyprus and Belgrade: the former in a country that will join the EU and the latter (in the capital of the new Serbia), which already wishes to become associated with NATO!
Click on our website www.eurologos.com: you will also find the two dozen other Eurologos offices (producing translations and multilingual websites) that we have opened in the past six years on four continents.

“Glocalization” as a synthesis of globalization and localization

Managers of the 30 Eurologos offices in the world prefer the word “glocalization” to “enlargement”, an American neologism coined in the 90s. It stands for the synthesis of the globalization and localization processes that are usually and wrongly opposed to each other. In reality, there can be no real modern globalization without a very traditional (multi)localization.
The glocalization phenomenon - too bad for anti-globalization demonstrators - only favors the valorization of economies, cultures and local languages: never has localism turned to such good account, since people started reacting to the very assumed (and suspected) “lamination” of globalization.

50 well “glocalized” Eurologos offices by 2005

This is why Eurologos pursues its “glocal” objective to increase its 30 offices to 50 by 2005: all texts must be produced (translated) and checked within a Eurologos agency located in one of the 50 some countries whose languages make our economic logosphere go round.
You will discover why the “glocalization” of Eurologos constitutes a true revolution in editing and publishing in this so-called era of communication.