PROOFREADING IN ADVERTISING

The terror of hypnotic devilry

Advertising agencies are terrified of small typos or involuntary puns(!) in a slogan. Large-scale advertising or printing, or an above-the-line campaign could turn into a tragically "memorable" counter-performance.

The hypnotic effect of words would thus have played a nasty trick on the copywriter. This is why Eurologos offices offer a final checking service to numerous advertising agencies. In addition to adaptations of adverts, packaging, leaflets, and other promotional texts into several languages, Eurologos ensures, by return fax or e-mail, the final check of any text meant for large distribution.
Each Eurologos office can afford to do this: it has seasoned in-house writers and translators who are able to quickly proofread the texts upon receipt.