Writing for print and websites

Texts must be rich at the same time as concise. How do we avoid boring the client?

In most cases, texts should be succinct whilst at the same time containing a lot of information.
Good content avoids boring the client with superficial words. The variety of modern communication means that boring and expressionless messages are easily identified and discarded by the reader. Each verb, expression and adjective must be relevant to the context and contain meaning.
A well described word is fundamental to the sentence and the sentence is fundamental to the paragraph and so on, so the first priority when writing a text is to ensure that it is content-rich.
Both writing for print and writing for websites have this feature in common.
The style and metaphors used must also take into account adaptability into other languages and cultures.

Rich and succinct content, adapted to multilingual communications