The policy and Charters for advertisement

The three reference documents

The positioning and limits of business or institutional communication require at least three documents:

  • The Editorial policy
  • The Editorial Charter
  • The Graphic Charter

With these three documents, any economic organisation – local as well as global – has fundamental references to conceive its marketing strategy, its conceptual criteria and graphical rules.
Eurologos presents them in a summary hereafter and, above all, suggests a specific type of writing to its clients to found, structure and homogenize its communication.
The latter, one must never forget, becomes more and more multilingual: the markets and targets also become multimarket.

Eurologos conceives and validates advertising texts