VALIDATION OF ABOVE THE LINE ADVERTISING

Safeguarding advertising efficaciousness on a local level

Every public advertisement, even if it is “correctly” conceived for its universal application, may turn out to be catastrophic in a specific market.
Particularly badly chosen semantic codes of the message, words, text/image relationships or illustration, in relation to local public opinion, could make a poster, a television advert or a press campaign particularly under perform.

An unfortunate association leading to a locally unpredictable play on words on a conceptual level (necessarily centralized and often geographically and culturally far away from the most peripheral countries) can turn out to be disastrous.

For the “nutshell” services done by our offices (in silence) for advertising agencies which are terrorized by the hypnotic effect produced by words on their editors (copywriters), our offices indicate to our clients the possible inopportune or ill-advised consequences of an imminent campaign for total visibility on the markets.

The editors in our offices are also those who can take responsibility for conceiving a well-localized adaptation of the slogans and direct marketing campaigns conceived by the client.