The real and truly local knowledge for new products

Even though on a factual level, the conceivers, engineers and designers can increasingly unify and standardize their creations for all markets, it seems obvious that prior local validation is systematically necessary.
At the least for a cultural-compatibility control.
Competitiveness and “replacement products” analysis can also be done by our experts in our glocal offices.

Their point of view could be all the more valuable since the method for analyzing their research – on demand – can be made without the pretentious character of so-called “objective marketing”.
Indeed, we could ask our local experts for simple “naïve” opinions: as much on the products as on their packaging.

The client can choose the degree of critical analysis of his market search, case-by-case. Up until the final validation of the product and its packaging.