PHILOLOGY IN THE INVENTING OF NEW WORDS

Neology is the discipline that forms the philological creation of new words.
The perpetual evolution of languages relies principally on the adoption of new terms derived from already existing terms or conceived completely ex-novo (it could also be a matter of borrowing from foreign languages).
These new words - neologisms - cannot be created without applying the rigorous rules of eternal etymology. Neologists cannot improvise, even in the domain of industrial neology! The creation of new brands or new technical terms requires the neological validation of linguistic experts who only work in their mother tongue.
Eurologos Group have become specialized in this terminological, etymological and marketing practice over the years.